7 November 2012

Ideas for filming

Knowing that I wanted to do a fashion inspired video, I thought I could use the Bear Ravine as a catwalk.

The Bear Ravine has a very theatre like presence - large curved terraces and a cantilevered platform.
The structure would make a fantastic runway for a collection of clothing.

I started looking into different unique catwalks:



Sonia Rykiel Autumn/Winter 2011
This was particularly interesting as the designer used Martin Boyce Neon Lights to line the catwalk.  We discussed Martin Boyce & this work in our first session about this project - the theme of Preserving/Riving - taking something & giving it a new purpose, a new lease of life.  Martin Boyce originally developed 'Concrete Autumn' from a picture his discovered of Jan and Joël Martel's cubist trees - he thought they represented “a perfect unity of architecture and nature.”  He has gone on to make his own version of these modernist sculptures, and developed the theme further ever since - They have become the defining point for his work ever since.  



Karl Lagerfeld for Fendi - Fall/Winter 2007
This collection was showcased on the Great Wall of China - this gave me huge inspiration to actually film the fashion shoot at the Bear Ravine itself, rather than using a studio & just bear/1930s inspired fashion.



McQ Autumn/Winter 2012/13
This fashion show was spectacular - using crisp autumn leaves on the runway, the last model followed a rope into the woods at the back of the catwalk - which then opened up into a forest, and as she arrived  to a cottage, it burst into disco lights & noise.




Topshop Unique Spring/Summer 2011
This collection was modelled at the space above waterloo station.  Another unique catwalk rather than using a studio or purpose built arena.





Chanel Fall/Winter 2012/13
A journey into the centre of the earth.  A collection modelled around large crystal-like pieces jutted from the ground.  The collection included the use of semi-precious stones, not just on the shoes, bags, clothing & accessories, but also the eyebrows of the models.


My ideas pitch to the group 12th October 2012
After pitching my ideas to the group, they seemed to think that my idea of filming 1930s/bear fashion on the Bear Ravine could work.  They suggested that I should try and mix the bear theme & 1930s theme together rather than focusing on just one theme.  

It was suggested that rather than just creating & filming a catwalk show, I should look at creating 'Fashion Vs Film' instead. 

I looked at a video: Nowness.com presents:  Sooyeon Lee by Matthew Donaldson, and then researched into other videos that were fashion related, but not simply catwalk shows.  I found some really interesting videos, and different ideas of how to edit my film.



Sooyeon Lee by Matthew Donaldson
This is an incredible video - Table tennis champion Sooyeon Lee stars in Matthew Donaldson's slow-motion homage to the sport.  Looks include pieces by Versace, Jil Sander, Christopher Kane and Christian Louboutin.  Clothing inspired by birds, taken right down into slow-motion, to capture and emphasise the movements of the fabrics and body parts.  I particularly like the use of slow-motion in editing this video.


 

"Iris" - An Exclusive Fashion Film
Another video by Nowness.com.  The editing in this video is fascinating - splitting the screen, overlapping footage and the twist effect - the editing is very repetitive, but I do not feel that it is over-the-top, it makes it a fascinating watch.  All or nothing!



Lanvin Fall 2010 Campaign Movie
This video has a very funky feel to it - from the music down to the editing - the mirror images & robotic feel to the cutting of the footage in time with the music


Mercedes-Benz.tv: Fashion meets Movie Berlin (Collection by Hien Li)
This video was particularly inspirational to my film shooting & editing- it has captured a sense of the different ideas mentioned in the above films, yet I do not feel that is obviously a fashion focused film.
The music plays a huge part in the pace of the video.  In the editing, there is the use of mirror imaging, kaleidoscope effect, repeating the models to multiply their presence, repeated scenes, flicking between outfits yet it seems as though the model is in the same position.






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