17 April 2013

Brand Logo



I decided on the brand name:  City Scene-Pop Up!

I could have spent hours trying to come up with something more catchy, but I wanted to keep it is simple and make the name & logo match the product.  

For the logo I took some of the key features of the Birmingham skyline - aspects of both the landmarks & the culture behind the city.  I incorporated 'Pop Up' as though it is on one of the puppet sticks.

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